Well, it’s been a bunch of busy weeks since my last post, and today I am faced with the harsh realisation that “talking yourself up” has a major downside…
This has probably been the sharpest reminder that business “transparency” is of utmost importance that I will ever have … and certainly not a lesson I need […]
Features in themselves are generally cold, clinical and don’t connect with people. But BENEFITS are often tied in to emotions on a personal level, and therefore connect easily with people. Without this connection there is no sale!
Features don’t motivate a purchase decision (and they’re boring!).
Senario #1: Two identical cleaning products for sale in the “All […]
Okay, this isn’t a very positive post and is very generalised, but I have found these issues are common in many sites (including some of the sites I created when I started out on this path!). I hope it helps you to create better sites (or at least gives you knowledge to demand better online […]
the best strategy for SEO and increasing sales and exposure has absolutely nothing to do with the internet…
In Brief:Website sales and intro copy (text content) — especially titles — needs to be written as if it is meant for a 7-year old to gain Auto-Recognition -> we don’t want people to think, we just want them to act.
If we manage to achieve Auto-Recognition, we can then:
offer a user-friendly website (the first […]
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