4wards Startup Creation

Taking a business from zero to “hero” is something we absolutely LOVE to do. Not just because it involves a lot of creative inspiration and strategy, but because it gives us a chance to ensure a brand has the right

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Daniel Kercher Book Designs

Whilst young, Australian share trading and investment expert Daniel Kercher has no shortage of value and knowledge — shown in his effortless production of two new books (and more coming) soon to be released. “Business books are by far the best

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Lunchbox Solutions iBook

What a magnificent effort and experience this was — our first ground-breaking, fully-interactive iBook! Yet another new product for fast-growing family health brand Well Adjusted, the resulting “Lunchbox Solutions” represented 4 weeks of non-stop, pour-your-heart-into-it, sweat and tears. Thankfully, the

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The Australian Chiropractor Magazine

The Chiropractors’ Association of Australia has been one of my favourite long-term clients. I’ve really enjoyed working for such a great association, and over the years we have produced many successful campaigns and concepts together — one of which was

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BHP Billiton Intranet GUI

Whilst contracting for DiMarca Melbourne, I had the pleasure of working across numerous large brand projects, such as the AFL and this one — BHP Billiton’s internal safety training intranet design.  

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The University of Melbourne

Whilst much of my clientele are smaller businesses and authors, I occasionally find myself working for much larger organisations, such as BHB Billiton and, in this instance, The University of Melbourne. Amongst numerous options presented, my designs were selected by

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Australian Conservation Fund Infographic

The requirements for this project were no small feat. Reviewing the mass of data and making sense of it sufficiently to reduce it down to core content and graphic representation took countless hours. But, as an avid supporter of the

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Flip Flops

A seriously cool new brand — Flip Flops represents a radical step forward for a simple Australian icon. I definitely had some fun sketching mockups for this one. “Our whole team is raving about your designs.We absolutely love the concepts

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Best-Selling Well Adjusted Babies

Dr Jennifer’s pregnancy, birth and beyond masterpiece “Well Adjusted Babies” contains over 7oo pages of research, writing, tables, images and illustrations! A massive undertaking, but certainly rewarding — it soon became an Australian Best-Seller. “Your professional skill, huge effort and extreme patience

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Northside Wheelers

Funky old-school bike store-owners don’t grace my phone line too often, but when they do I know I’m in for some fun creative. And whilst this one was a little more on the conservative retro side of things, it certainly

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You Can Change Your Life

Sharon Pearson’s multi-million-dollar coaching firm is testament to the fact that she knows her stuff! So I was flattered to be called personally to put forward some designs for her first major book “You Can Change Your Life”.

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Well Adjusted Website

Australia’s leading family health research chiropractor and best-selling author, Dr Jennifer Barham-Floreani, has kept me very busy over the last 5 years with numerous books, product designs, internet marketing and, more recently, the redesign of her main website — a complex

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CalFree Branding

With a crowded sweeteners market to combat, the makers of CalFree Natural Sweetener contacted me to help them develop a brand strategy and unique identity design to break through the “noise” and reach this busy market. “It’s remarkable how you

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Rick Otton’s New Book

In 1991 Rick Otton uncovered an innovative strategy, and went on to amass a portfolio of 76 properties within 12 months. Since then, Rick has bought literally hundreds of properties and has proved that his strategies work — in any

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Zero Marketing Partners

When local startup Zero Marketing Partners came to us with the brief of “our last designer wasted 2 months of our time and produced nothing we could use — and now we have no time and a restrictive budget for design”,

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